True Love False Idols

One of the hottest “street couture” lines out of California. True Love & False Idols is boutique-minded designer street wear with a premium aesthetic rooted in LA culture, punk and hip hop. TL&FI is a brand known for embracing passion and excitement, daring to push beyond traditional graffiti with innovative art, washes and embellishments.

True Love & False Idols is a “Tale of 2 Alexes”, founded by Alex2tone, an LA graffiti artist, UCLA film school student, freelance designer and former Art Director at Howe Denim; and Alex Vaz, a former junior designer at Howe Denim with business and fashion degrees. The two Alexes have managed to create a distinctive line of custom t-shirts, long sleeves, polos, hoodies and even cashmere.